Together, the Cream Media Group team has over 30 years of experience in marketing and public relations for lifestyle and luxury brands. After strategizing for both startups and established organizations, we discovered a critical need for inclusive marketing. Not everyone had a seat at the table and we wanted to change that.
We're a women-run, minority-owned business that understands the market and is sensitive to the evolving demographics of today’s world. We want to help companies and brands reach these growing communities in an honest and genuine way by offering a unique perspective that other agencies just can’t offer.
It’s no longer about marketing to multicultural communities, it’s about marketing in a multicultural world.
Sarah Pendley, Head of Communications
With storytelling at the forefront, Sarah successfully promotes organizations in a thought-provoking, creative, and tactical manner. She has over a decade of media relations and marketing experience for an array of industries and high-profile clients that include Domino’s, Starbucks, and Target. Equipped with compelling stories and unique marketing strategies, Sarah secured Tier 1 placement in Fortune, CNBC, the Wall Street Journal, and the New York Times. Her passion for DEI and empathy flows into every project she leads. As a daughter of an immigrant, Sarah values diversity and believes our differences is what makes our world truly beautiful.
Mayra Florez, Head ofStrategy
Mayra is the Head of Strategy at Cream Media Group, helping formulate, implement, and communicate strategic initiatives and future goals for our clients. She is a data-driven, team-oriented and motivated professional with over nine years of experience in the technology, media, and finance industries. Mayra is eager to bring previous experiences and best practices to bear on the unique business challenges of the DEI industry. Mayra holds a BA in Economics and Sociology from The University of North Carolina at Chapel Hill and a MA in Luxury Management from SDA Bocconi School of Management.
Mychael Ball Jr., MSCM, Director of DEI
With an undergraduate (BS) and graduate (MS) degree in communication, media studies, and conflict management, Mychael has carved a niche lane as a professional consultant focusing on DEI initiatives for the arts and startups. Early on Mychael worked for creative companies in predominately Black American markets and prides himself on fostering an environment where diversity and cultural exchange are promoted. Mychael has been at the helm of cultural programming with several Latin American organizations to enhance learning and resources for students and professionals. Through his conflict management consulting he utilizes tools founded in research and observation to provide qualitative analysis and to dissect an organization and detect origins of conflict at every level, from interpersonal to organizational. Mychael has aided businesses and organizations in enhancing internal infrastructure through identifying conflicts, facilitating agreements, and coaching organizations on how to do this work internally.
Mission
To cultivate a culturally inclusive society.
Vision
We’re committed to helping brands reach and work with diverse communities in a genuine and authentic manner. We want organizations to mirror the evolving demographics of the marketplace.